The Five Flavours of Spam
I recently wrote a blog post looking at Russia’s latest attempt to combat illegal spammers. It struck me that I had to couple the word ‘illegal’ with ‘spammer’. Surely this is a bit redundant as spam...
View ArticleNew Year’s Resolution: Don’t Be Stupid
Okay, that might be a bit harsh. Perhaps the resolution should be: “I resolve to stop and take a breath before hitting the ‘Send’ button.” Maybe it is because we all spent a bit too much time in that...
View ArticleOpen Tracking and the New Cookie Law
There has been a lot of talk in the email industry about whether open tracking falls under the category of “similar technology.” Let’s be clear right from the off: we cannot answer this question – only...
View ArticleOpen Tracking and the New Cookie Law – Follow-up
There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations. In my last blog post, Open Tracking and the New...
View ArticleWant Milk? A Follow-up on Cookies
Whew! I am glad THAT is over. The new cookie law has come in with a bit of a whimper really. The phrase “tempest in a teapot” comes to mind. Dave Evans did a great video with some additional guidance...
View ArticleDon’t Cry Over Spilt Milk
So, two months on from the implementation of the cookie law and it seems like it never happened. Some web sites have adopted the opt-in model for cookies and most have taken the practical approach by...
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Yahoo! Changes will Impact More than just Email Marketers
Not to be outdone by its rivals caught up in the PRISM ‘scandal’, Yahoo! has decided the best way to deal with lapsed users is to give their private details to the first person that asks for it. Okay,...
View Article“We sell or else”
This famous quote was on the office wall when I worked for OgilvyOne London. I am sure it still is and in fact is probably on the wall in every Ogilvy office around the world. This sentiment is as true...
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Data Collectum (or not)
My daughter recently had a week off school, so my wife and I took the week off as well and my father and his wife flew over from America to join us for a bit of UK tourism. I was looking for a true...
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Comments surrounding the recent court ruling against John Lewis
As the comments surrounding the recent court ruling against John Lewis fly around fast and furious, I am concerned that everybody is weighing in without being in full possession of the facts. I know...
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